DIGITAL PHOTOGRAPHY NEWS FROM ePHOTOzine

© Fujifilm

 

FUJIFILM Corporation has announced the global launch of the FUJIFILM X-T30 III, available from November 2025.  Available in three colour options, the X-T30 III will be the latest model in the X Series, offering outstanding image quality within a stylish, lightweight and compact body.

The X-T30 III is a mirrorless digital camera that continues the popular design of a classic center viewfinder style camera.  It boasts a compact and lightweight body weighing just 378g, features a back-illuminated 26.1 megapixel X-Trans™ CMOS 4 sensor and the high-speed processing engine, X-Processor 5. Compared to the previous model, it processes images about twice as fast and uses the latest subject detection autofocus, allowing photographers to enjoy high-quality and comfortable shooting.

Additionally, the camera includes the popular Film Simulation dial.  This dial lets users easily switch between various Film Simulation modes—like changing photo films—to enhance creative expression with intuitive dial control. 

The camera offers 20 different Film Simulations, including REALA ACE, known for faithful colour reproduction and clear tonal gradation, and NOSTALGIC Neg., which provides colourful yet soft tones. The dial has three customisable positions, which allows users to register their original “Recipes” with preferred Film Simulations and settings for versatile photo styles. 

The X-T30 III keeps popular features from the previous model such as a popup flash and an AUTO shooting mode switch lever for easy shooting and ideal for beginners. It also expands creative options with new support for 6.2K/30P video recording. 

Designed to meet the needs of first-time digital camera users as well as those looking for serious photography, the X-T30 III offers comfortable operation, intuitive shooting experiences, and refined design that bring more enjoyment to photography.

 

[HOOK]position_1[/HOOK]

 

Product Features

 

(1) Advanced image processing devices delivers reliable autofocus and versatile visual expression 

The camera features a back-illuminated 26.1-megapixel X-Trans™ CMOS 4 sensor and the latest high-speed image processor X-Processor 5. Thanks to improved power efficiency, battery life has achieved 425 frames per charge.

It uses the latest subject detection autofocus powered by deep learning technology. In addition to face and eye detection, it automatically recognises and tracks a wide range of subjects including animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones. This allows photographers to focus on composition and timing for a more comfortable shooting experience.

The camera supports 6.2K/30P internal recording in 4:2:2 10-bit quality. It also features high speed video shooting at 4K/60P and 1080/240P. Powerful digital image stabilisation reduces not only small shakes but also strong movements like when recording video while walking.

 

(2) Compact and lightweight design with a Film Simulation dial to expand creative shooting 

The X-T30 III keeps the same size (W118.4mm × H82.8mm × D46.8mm) and weight (378g) as the previous model.  Its classic center viewfinder style follows the heritage of the X-T series, offering a compact and lightweight body that’s suitable to carry every day.

It includes 20 Film Simulations, including REALA ACE and NOSTALGIC Neg. A Film Simulation dial on the top-plate allows intuitive selection to match the subject or scene. This unique digital colour reproduction technology faithfully recreates the look of traditional photo films, making it easy and fun even for first-time digital camera users.

The dial has three customisable positions (FS1 to FS3), where users can register their favourite Film Simulation and quality settings as original “FS Recipes.” These can be quickly accessed by turning the dial, for versatile shooting styles suited to different scenes and subjects.

 

© Fujifilm

 

(3) Compact and lightweight design with a Film Simulation dial to expand creative shooting 

An Auto Mode Selector Lever on the top of the camera lets users instantly switch to AUTO mode. In this mode, the camera automatically detects the scene and selects optimal shooting settings, so the user can shoot easily without worrying about complicated controls. 

The camera has a built-in flash integrated with the viewfinder. It automatically adjusts flash output, making it effective for portraits in low light or backlit situations. 

The center viewfinder style places the finder directly above the lens axis, allowing users to aim directly at subjects through the viewfinder. This enables better focus on the subject and background, enjoying the classic shooting experience of looking through the viewfinder before taking the shot. 

It features a rear LCD monitor with a 1.62-million-dot tilt structure, which makes composing shots easy from high or low angles—perfect for travel and landscape photography. 

Ergonomically designed grip fits comfortably in the hand, offering excellent hold despite the camera’s compact and lightweight body.

The X-T30 III can connect wirelessly to Fujifilm’s smartphone printers in the Link series, enabling direct printing without using an app. Newly added support for the instax™ mini, instax™ SQUARE, and instax™ WIDE formats helps users enjoy a smooth experience from shooting to printing

 

(4) Available with the new XC13-33mmF3.5-6.3 kit lens 

The X-T30 III is available as a kit with a brand new lens, the FUJINON XC13-33mmF3.5-6.3 OIS. 

Weighing only 147g and offering an excellent selection of commonly used focal lengths, the two form a potent pairing for everyday and travel photography. 

With a fixed minimum focusing distance of 20cm, it can deliver great close-up photos, while a 4.0-stop Optical Image Stabilisation (OIS) system greatly improves low-light performance.

 

© Fujifilm

 

Availability and Pricing

The FUJIFILM X-T30 III will be available globally from November 2025 in three colour options: Black, Silver, and Charcoal Silver. Customers can choose between a body-only option or a kit that includes the new FUJINON XC13-33mmF3.5-6.3 OIS lens.

Suggested retail prices:

• X-T30 III kit with XC13-33mmF3.5-6.3 OIS lens: £999
• X-T30 III body only: £829
• XC13-33mmF3.5-6.3 OIS lens (sold separately): £329

For more information, please visit the Fujifilm website.

 

There are several places in the UK, and the rest of the world, where you may find your tripod easily fits into three small holes already made by fellow photographers with their kit. Joking aside, there are several locations that are considered to be honeypots for photographers, and often tourists, which means it can be difficult to shoot something that's different to every other shot produced in that particular location. 

You can, of course, head off in search of your own locations but this can take time and these popular, honeypot locations are popular for a reason: they're very photogenic so why should you ignore them? Instead, we've thought of a few simple things you could try to make your shot slightly different to everyone else’s. 

 

1. Change Focal Length Or Orientation

The majority of landscapes are shot with wide-angle lenses, however, if you switch your wideout and replace it with a telephoto lens you will start to shoot photos of a popular location in a slightly different way. 

Telephoto lenses allow you to be much more selective with what you include in-frame. You'll be able to focus on detail that would be lost in a wider shot, plus telephoto lenses make it easier to crop out a blank, boring sky. 

By standing back and zooming in with a telephoto lens you'll be able to compress perspective so objects in the background will appear to be closer to your foreground subjects than they do with the eye. This means mountains can look like they are towering over foreground detail, almost as if they are stacked on top of one another. 

Do take your tripod with you when using telephoto lenses as they do make camera shake more prominent. 

If you're not using a DSLR with interchangeable lenses you can switch from a landscape orientation to portrait to give your shot a different perspective and feel. 

2. Move Your Feet

It's worth scouting out your chosen location for viewpoints that show the popular spot in a different way. This could mean climbing a near-by hill, moving further down a beach or changing the side of a lake you take your photos from. 

 

 

3. Weather

In a previous article, photographer John Gravett said: “There is no such thing as bad weather, only different types of lighting.” With this in mind, try heading to a popular photographic location on days when the weather's not playing ball. Stormy days with heavy skies, rain and mist work well at the coast while foggy mornings can add an extra level of interest to an over photographed scene, particularly if you can get up high so you can shoot down over it. Landscapes can often look moody when photographed in bad weather and you can enhance the mood further by converting your shots to black & white.

Do remember to protect your equipment correctly when heading out in the rain with a waterproof cover and keep a microfibre cloth handy for drying surfaces. It's also worth packing a few lens cloths, as rain on the lens can spoil photos taken on rainy-days. 

 

4. Season

If you do a quick search online for the location you want to take your photos in you'll soon see what season most people visit it in. Do take the time to shoot at the same time of year as everyone else as some subjects, such as woods in autumn, do look particularly great during certain times of the year. However, don't be afraid to approach the same location during other months to get a shot others may not have. 

 

5. Time Of Day

If you don't want to wait for a whole season to pass, you could just try visiting your chosen location at a different time during the day. Instead of shooting a sunset, get out of bed early and use the cooler morning light in your shots. Another bonus of early mornings is there will be less people around so you won't be fighting for space and you shouldn't get people walking through your shot. In towns and cities, venture out in the evening as the sun sets to capture the outline of buildings that have shape thanks to their lights rather than shooting in the day.